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Clean power
Just transition

Case study: The Element in the Room and Beyond (2014–2016)

Date
December 31, 2016

Table Contents

At a glance

Poetry, humour, and performance in the energy sector

In 2014, Regen invited poet Matt Harvey to become its first “poet in residence” through the ERDF-funded Centre for Business and Climate Solutions at the University of Exeter. The collaboration produced The Element in the Room — a collection of poems inspired by renewable energy, illustrated by local artists, and published by The Quixotic Press.

Matt approached the residency with characteristic humour and warmth:

“I wasn’t asked to write promotional material… if some of the content suggests otherwise, that simply reflects my own bias and taste. I was always likely to be enthusiastic.”

The poems ranged from the playful (The Shock of the New, describing a solar farm as “a warehouse of flat-pack goth garden furniture”) to the reflective (An Unchanging View, exploring resistance to change). Some were even crowd-sourced at public events, weaving community voices directly into the work.

Performance and Public Engagement

Matt’s words quickly moved beyond the page. His first performance for Regen was at the Green Energy Awards, where he read The Shock of the New to an audience of industry leaders. The blend of wit and lyrical insight landed perfectly:

“It gave me such pleasure to write lines like that… people were pleased to hear material about their world.”

The success of that debut led to Matt becoming a regular performer at Regen events and even the MC of the Green Energy Awards. His presence brought warmth, humanity, and humour to occasions often dominated by technical detail, helping to create a celebratory atmosphere that honoured the people behind the projects.

He also performed poems at festivals and conferences, where reactions ranged from delight to challenge. At Dartington’s Ways With Words festival, one audience member even walked out — a reminder that art can spark strong, honest responses.

“Energy is a huge subject… but poetry can make it less overwhelming by mixing accurate language with imaginative response.”

Impact

  • For Regen: Positioned the organisation as innovative and culturally bold, willing to use art to reframe energy debates.
  • For communities and audiences: Offered moments of laughter, recognition, and inspiration, turning complex topics into shared cultural experiences.
  • For Matt: Opened new creative directions, leading to further collaborations, including poems for the Green Hydrogen sector.

Legacy

The Element in the Room showed that art can be more than an add-on to climate communication — it can be a catalyst for connection. By blending humour, lyricism, and celebration, Matt’s poetry helped make energy a subject people could relate to, enjoy, and even sing about.

“Poetry gave people another way in — through fun, reflection, and imagination. That felt valuable.”

Key recommendations

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